Explainer: STEP UP Sustainability

This video was originally produced for and published by ALBA Singapore.

Short-form videos have become an essential component of any marketer's toolbox when it comes to brand activation and publicity.

For ALBA Singapore, I ideated and produced a 45-second animation video to introduce the newly minted STEP UP Sustainability app, which incentivises users with a variety of rewards for practising proper recycling habits. The video was kept simple by focusing only on two aspects – the thought process behind the app's launch, and the UX/UI of the app by incorporating mockups within the video.