Experience

Editorial Lead × Growth Marketer • KrASIA (2022—Present)

• Working on editorials, projects and growth. Get in touch at: edric@kr-asia.com.

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Marketing & Communications Coordinator, APAC • IoT Tribe (2020—2021)

The things I worked on include:

• Conceived and executed campaigns to generate, nurture and convert leads. Have a peek at one of my video concepts here.
• Managed the operations of acceleration programmes, including the second and third cohorts of the Deeptech Accelerator. Common activities I oversaw include workshops, networking sessions, and demo days. I also undertook ancillary duties to support the London Tech Calling programme, as well as the Connected Places Accelerator.
• Interviewed partners and startups to publish case studies and feature articles. Take a look at my written works here, here, and here.
• Curated and created content for the company's monthly newsletters, managed using Mailchimp. Past samples can be found here and here.
• Undertook in-house creative duties by producing designs and layouts for marketing and business development purposes. These were applied to slide decks, brochures, among others.
• Developed web assets using HTML/CSS, and managed the company's website using WordPress and Divi. Wireframes were built using Adobe XD.
• Identified opportunities to improve workflows using new tools and sequences. Examples include the use of automations with Zapier and Make (formerly Integromat), and data wrangling using Airtable.
• Forged 12 partnerships in total to provide the company's portfolio of startups with perks and benefits. Examples include tie-ups with Amazon Web Services, MongoDB, and Stripe.

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Project Lead • IN:HERITAGE (2021)

I led a team of four for a social entrepreneurship project, proposed to and accepted by the committee of the NUS Resilience & Growth (R&G) Innovation Challenge.

We secured a S$50K grant to achieve key deliverables including liaisons with over ten stakeholders to (in)validate our concept and the development of a low-code prototype using Airtable, Memberstack, Webflow, and Zapier.

A partly functional version of the prototype lives here.

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Education & Social Media Executive • ALBA Singapore (2020)

I was one of the first hires for the Singapore arm of German conglomerate ALBA Group after it secured its first commercial deal in the country. I oversaw the production of collaterals used for marketing and business development purposes, including brochures, infographics, mockups, slide decks, among others.

I also executed various activation tactics for the company's STEP UP Sustainability initiative. Check out one of my works here.

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Communications Intern • NUS Yong Loo Lin School of Medicine (2018)

I joined the institution for a five-month internship stint, liaising face-to-face with journalists I saw only on the television. Media monitoring and content creation were part of my responsibilities too. Read a sample of my published works here.

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Sales & Distribution Intern • The Ascott Limited (2013)

My first foray into the corporate world. This was the time when I began to learn about databases, operating systems and how to use them to support business functions.